Technology at the service of insurance: Eurolife promoted Myeurolife App through an interactive event.

With two interactive events—on Saturday, June 21 at Metropolis Mall in Larnaca and on Saturday, June 28 at the Mall of Cyprus in Nicosia—Eurolife gave the public the opportunity to experience firsthand the usability and convenience of Myeurolife App, the application that transforms the insurance experience into something simple, immediate, and fully tailored to modern needs.

Through an experiential activity that combined technology, entertainment, and rewards, visitors to the two malls were invited to participate in an interactive “familiarization test” with the app, which included four challenge stations inspired by the app’s core functions:

🔹 In the first stage, participants had to identify the Insurance Premium Payment Certificate among printed documents.
🔹 In the second, they had to manually fill out a Medica claim form.
🔹 In the third, they went through a “checkout” to simulate paying for a policy.
🔹 And in the fourth, they scanned a QR code to download the app to their mobile device.

Upon completing all four steps, participants won a €20 voucher to use at selected mall stores.

The public’s response was excellent, with participation exceeding expectations and interest in the app being lively and focused. The event was accompanied by live broadcasts from popular radio stations—LOVE FM at Metropolis Mall and ANT1 FM at the Mall of Cyprus—creating a unique atmosphere with music and interactivity.

The campaign was part of Eurolife’s commitment to offering smart, fast, and user-friendly digital solutions that allow customers to manage every aspect of their insurance easily, from the comfort of their mobile phone.

As it turned out in practice…
Easy to say. Easy to do. With the Myeurolife App.